BLUE LINE BUNDLES: THE PERFECT VALENTINE’S PSYOP
By A.M. Giacoletto
Ah, yes, Valentine’s Day, or better known as “National Singles Awareness Day” for the stag gentlemen and “Gal-entines Day” for the single chicks who watch Lifetime movies and eat a gallon of rocky road ice cream with a spatula while drinking boxed wine from the nozzle. Here at Blue Line, we celebrate federal holidays in style by offering a kiss of gratitude to a large cutthroat trout as we release it home, staring deep into Hobe Steve’s eyes with a twinkle and a glimmer, or through saving our beloved, valued customers a few extra bucks while still providing quality flies, so they can put their reserved money toward gas or Town Pump corn dogs on their next fishing trip.
As dating and finding love is a game, sometimes a tedious but invigorating game, so is navigating Valentine’s Day gift purchases for a fishy significant-other – in the invigorating sense; we make buying flies simple. The first step in winning the game is to subtly, but not too subtly, suggest to your lover your desire for more flies for fly fishing, but since he or she knows you so well and knows that booty, trash flies aren’t an option, they come to the top name in quality flies: Blue Line Co. If your significant other doesn’t know where to find the best quality flies this side of the internet, in a polite, yet intense fashion for optimal clarification, correct his or her understanding that Blue Line is the place to go. Through psychological operations, plant hints and seeds in your partner's mind suggesting where to purchase Blue Line flies and, specifically, the easy-to-understand bundles sold on our website.
Step 2: Consider your region, location, and quarry. If you live in the Northern Rockies, keep your focus centered on the trout bundle options; for the southeast angler, the bass bundles make the most sense; the Great Lakes region may be worthy of a mix of trout and bass baits, and you Colorado dudes may not be used to seeing a selection of flies larger than a size 20… joking aside, Greenies know the value of quality flies on pressured trout better than anyone, so this sale is for you. The bundles come in $25, $50, $75, and $100 with specific packages geared toward species, location, and signature tyers. Each bundle averages between 15-20% savings on fly values if purchased outside the bundle, and purchasing these combos is easy for one who is unfamiliar with fly fishing.
Even though you know what you're getting for the big day because you play mind games better than the CIA in a foreign country we officially “have no political relations with,” try to at least act surprised. The third step is about gratitude. Be thankful. Be thankful that your boyfriend, girlfriend, husband, or wife, who is likely out of your league, for stepping up to the plate and coming through with a big hit; be thankful for the fish in the river and for your local conservation agencies who, despite their best efforts, haven’t screwed up your fisheries too much; be thankful for your fishing buddies who only pretend that the 15-inch brown you caught last weekend tapes at 20 inches to make you feel better about yourself. As for us, we don’t need thanks – we’re here to help you catch more fish with the highest quality flies we can produce.
Spread the word now, before Valentine’s Day arrives. Inform your partner of your fishy Blue Line bundle wishlist or initiate psychological warfare to plant the seed now. The quicker you act, the more likely your top choice of flies are in stock and the higher chance of you opening your gift on the day of love.
Now, if you're single, people say you should love yourself before someone else can love you, so love yourself and buy a Blue Line bundle. While you’re at it, buy yourself some chocolates and a bouquet of flowers because you deserve it.
